Category Archives: ucla

Online ads and games would benefit from more rewards, according to UCLA survey

A new study from Versus Systems and the MEMES (Management of Enterprise in Media, Entertainment & Sports) Center at UCLA’s Anderson School of Management examines how gaming and advertising are evolving, and how one influences the other. As Versus Systems CEO Matthew Pierce put it, the goal was to study, “What is the impact on advertising as interactive media grows, and as more people consume interactive media?” The individual findings — People like rewards! Not everyone who plays games calls themselves a gamer! — may not be […]

Read more