Category Archives: Uber Eats

How Uber will become an ad company, starting with Eats Pool

Where there is discovery in an app, there is paid discovery. Google helped you choose between links, then sold ads that promote a few. Facebook helped you choose between pieces of content, then sold ads that promote a few. And eventually, as Uber helps you choose between restaurants, it will sell ads that promote a few. It could become the marketing platform through which the physical world vies for your attention. We got our first glimpse of this future last week when I reported that Uber Eats […]

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Uber Eats test lets restaurants trade discounts for ranking boost

Uber Eats has effectively invented its own native ad unit. Uber confirmed to TechCrunch that a test quietly running in markets around India allows restaurants to bundle several food items together and sell them at a discounted price in exchange for promoted placement by Uber Eats in a featured section of local “Specials.” In some cases, restaurants foot the cost of the discount, while in others Uber pays for the discounts. The Uber Specials feature demonstrates the massive leverage awarded to food delivery apps that aggregate restaurants. […]

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Uber launches rider loyalty Rewards like credits & upgrades 9 cities

Uber’s new loyalty program incentivizes you not to check Lyft or the local competitor. Riders earn points for all the money they spend on Uber and Uber Eats that score them $5 credits, upgrades to nicer cars, access to premium support and even flexible cancellations that waive the fee if they rebook within 15 minutes. Uber Rewards launches today in nine cities before rolling out to the whole U.S. in the next few months, with points for scooters and bikes coming soon. And as a brilliant way […]

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Another food delivery startup, Foodsby, rakes in venture capital funding

Venture capitalists are still hungry for food delivery startups. Foodsby, the provider of a lunch delivery service based out of Minneapolis, has raised a $13.5 million Series B led by Piper Jaffray Merchant Banking. Greycroft Partners, Corazon Capital and Rally Ventures also participated. With the new capital, Foodsby plans to expand to 15 to 25 new markets. The round brings Foodsby’s total raised to $21 million. “We have established a successful model for new market entry with a tried and true combination of talent and technology,” Foodsby founder […]

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