Category Archives: truex

Piano teams up with True[x] to combine advertising and paywalls

Nearly every online publisher has launched or announced a paywall — but of course, even the ones that are successful won’t convince every reader, or even the majority of readers, to sign up. Now Piano and True[x] say they’ve found a more effective way to monetize the rest of the audience, without threatening crucial subscription revenue. Piano is a company that’s built a range of publisher tools, including paywall and subscription management. True[X], meanwhile, is an adtech company that was acquired by 21st Century Fox a few […]

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