Category Archives: trendkite

TrendKite expands its PR analytics platform by acquiring Insightpool and Union Metrics

TrendKite is making its first two acquisitions — according to CEO Erik Huddleston, they give the company “the last two components” needed for a complete PR analytics platform. Until now, TrendKite’s main selling point was the ability to look at the articles written about a company and measure things like the audience reached and the impact on brand awareness. But while that kind of journalistic coverage remains important, Huddleston said, “The world now is more complicated in terms of who has influence on the public.” That’s where Insightpool […]

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