Category Archives: Talent

Pro gamer Tfue files lawsuit against esports org over ‘grossly oppressive’ contract

Turner ‘Tfue’ Tenney, one of the world’s premier streamers and esports pros, has filed a lawsuit against esports organization Faze Clan over a ‘grossly oppressive, onerous and one-sided’ contract, according to THR. The complaint alleges that Faze Clan’s Gamer Agreement relegates up to 80 percent of the streamer’s earnings from branded content (sponsored videos) to Faze Clan, and that the contract hinders Tfue from pursuing and earning money from sponsorship deals that Faze Clan hasn’t approved. Tfue’s lawyer, Bryan Freedman of Freedman + Taitelman, took the complaint […]

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Who helped your startup grow? Nominate a growth marketing agency.

Growth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house growth team or hire an agency? How do you actually get content marketing to work? How much money should you spend before writing off or doubling down on a marketing channel? What does it take to build an extraordinary team at every stage of your startup? There isn’t a silver bullet […]

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Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products. Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products from zero to launch. Their services are expensive, partly due to their expertise in product development, motion graphic design and animation, but we spoke to Gleb about why Milkinside is more than […]

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CEO Howard Lerman on building a public company and the future of Yext

It’s just over two years since Yext debuted on the New York Stock Exchange, and to mark the occasion, I sat down with co-founder and CEO Howard Lerman for an interview. As Lerman noted, Yext — which allows businesses to manage their profiles and information across a wide variety of online services — actually presented onstage at the TechCrunch 50 conference back in 2009. Now, it boasts a market capitalization of nearly $2.3 billion, and it just revealed plans to take over a nine-floor building in New […]

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Verified Expert Brand Designer: Phil Weiner

As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pitch decks for investors. He’s a “full stack” creative director based in Oakland, CA with a passion for tackling cultural tension. Learn more about why design runs in his blood, his branding philosophy, and more. On his ideal client: “There are certain values that we have to have in line. The number one value is that […]

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Verified Expert Brand Designer: Base

Base coined the term “blanding,” but the international branding agency is anything but boring. With clients ranging from AI startup Rival Theory to e-commerce company Kidbox, Base leverages its broad portfolio of clients and designers from all around the world to help startups develop their individual personas. As they celebrate their 20th anniversary this year, we talked to Base Partner Geoff Cook about how the agency continues to evolve. On Base’s culture: “Base strives to have a profound cultural impact. Yes, we do strategy, and yes, we […]

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Verified Expert Brand Designer: Kristine Arth

After spending a decade working at international design and branding agencies, Kristine Arth launched her own independent branding agency called Lobster Phone last April. Since then, she’s launched 22 brands under her unofficial tagline “I don’t sleep.” Lobster Phone, however, is all about creating iconic brands with bold personality, which Kristine passionately delivers to her clients. We spoke to Kristine about her branding philosophy, the story behind the name Lobster Phone, and why she loves working with founders. On working with founders: “My specialty is people, honestly. […]

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3 key secrets to building extraordinary teams

David Cancel Contributor Share on Twitter David Cancel is the CEO and founder of Drift. He is a five-time founder, two-time CEO, podcast host and best-selling author of Conversational Marketing. Follow him on Twitter @dcancel. Developing new technology, identifying product/market fit, creating a go-to-market strategy… When building businesses, these are the types of challenges entrepreneurs tend to spend the majority of their time thinking about (and talking about with other entrepreneurs). And it’s easy to understand why: These are challenges that entrepreneurs can tackle largely on their […]

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Verified Expert Brand Designer: The Working Assembly

The Working Assembly began as a side hustle. Jolene Delisle and Lawrence O’Toole juggled full-time jobs while collaborating on projects for startup clients, and they eventually realized there was an opportunity to help companies with branding, marketing, and advertising. In the past four years, TWA has grown from a team of two to a team of twenty in NYC’s Flatiron district. We spoke with Creative Director and Partner Jolene Delisle about their start, their new initiative 24-Hour Assembly—a branding program for minority and women founders, what makes […]

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How to source hard-to-fill programming positions

Zack Burt Contributor Zack Burt is an American computer programmer. He founded Code For Cash, the tech recruiting firm. The competition is intense for great tech talent, and it’s even harder to find the most qualified people who are also the right fit for your company This article shares some practical processes that you can add to your human resources function in order to accelerate the programmer pipeline, based on the years I have spent as a hiring focused software engineer at growing startups and now running […]

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