Category Archives: SoftBank Group

WeWork rebranding won’t work

The company formerly known as WeWork has rebranded as the We Company — although a better name for its network of on-demand office spaces for the newly incorporated and nominally employed, co-living spaces for the same easyJet-set and educational and coding services could be “House of Cards.” News of the rebranding (first reported via Fast Company) comes on the heels of reports that the company would no longer be receiving a planned $16 billion golden parachute to escape a soon-to-be-sinking real estate market investment from longtime backer Masayoshi Son’s SoftBank […]

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SoftBank invests in parking startup ParkJockey pushing valuation to $1 billion

SoftBank continues to invest in the future of transportation — this time in ParkJockey, a startup that has built a technology platform aimed at monetizing parking lots. And ParkJockey, which was founded in 2013, is already using that capital to scale up. Along with the SoftBank investment news, ParkJockey also announced that it was acquiring two of the largest parking operators in North America. The startup, with help from Abu Dhabi-based Mubadala Capital and debt financing from Owl Rock, said it had reached an agreement to acquire Imperial Parking Corporation, […]

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