Category Archives: Shoes

Unicorn shoe startup Allbirds debuts a high-top sneaker

Allbirds, the shoe startup that entered the unicorn club last month following a $50 million funding round, has unveiled its latest feet holders. Dubbed the Tree Topper, the high-top sneaker marks Allbirds’ fifth shoe style. The Tree Topper, which retails for $115, features merino wool knit, eucalyptus tree fiber fabric and sugarcane-based foam. “The Tree Topper is a true representation of our approach to design and sustainability,” Allbirds Head of Design Jamie McLellan said in a press release. “With just the right amount of nothing and comfort as a […]

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Shoe startups aren’t dragging their feet

Joanna Glasner Contributor More posts by this contributor Hydrate, intoxicate, caffeinate, repeat: Meet the startups pouring the future VCs serve up a large helping of cash to startups disrupting food Good thing Carrie Bradshaw, the shoe-loving heroine of Sex and the City, wasn’t a footwear venture capitalist. The high-heeled, high-priced and hard-to-walk-in pairs beloved by the TV icon are pretty much the least fundable concept in the shoe startup space lately. Instead, when they do dip their toe in the footwear space, venture investors have been putting […]

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Meet Atoms, the minimalist startup shoes you’ll actually wear

Step aside, Allbirds. Atoms come in quarter-sizes you can mix-and-match. Emerging from stealth today in a TechCrunch exclusive, this shoe startup’s obsession with satisfaction allowed it to replace my Nikes. I’ve spent the last two months wearing Atoms every day. They’re the first sneaker classy-looking enough for semi-formal occasions, but that I can comfortably walk or even hike in for hours. Here’s how Atoms is modernizing the footwear experience: Pick your quarter-size, say 10.25, and Atoms sends you 10s, 10.25s, and 10.5s, plus socks Try them on […]

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