Category Archives: public relations

The master list of PR DON’Ts (or how not to piss off the writer covering your startup)

When it comes to working with journalists, so many people are, frankly, idiots. I have seen reporters yank stories because founders are assholes, play unfairly, or have PR firms that use ridiculous pressure tactics when they have already committed to a story. There is so much bad behavior that I thought that it might be time to write up a list of “DON’Ts” on how not to work with journalists. I compiled this list by polling TechCrunch’s entire writing staff for their pet peeves when it comes […]

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Lime tries to back-peddle on VP’s line on why it hired Definers

Scooter startup Lime has sought to back peddle on an explanation given by its VP of global expansion late last week when asked why it had hired the controversial PR firm, Definers Public Affairs. The opposition research firm, which has ties to the Republican Party, has been at the center of a reputation storm for Facebook, after a New York Times report last month suggested the controversial PR firm sought to leverage anti-semitic smear tactics — by sending journalists a document linking anti-Facebook groups to billionaire George Soros […]

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Inside the pay-for-post ICO industry

In a world where nothing can be trusted and fake news abounds, ICO and crypto teams are further muddying the waters by trying – and often failing – to pay for posts. While bribes for blogs is nothing new, sadly the current crop of ICO creators and crypto projects are particularly interested in scaling fast and many ICO CEOs are far happier with scammy multi-level marketing tricks than real media relations. The worst part of this spammy, scammy ecosystem is the service providers. A new group of […]

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