Category Archives: product management

Is your event strategy paying off? How to calculate your event ROI

Sarah Shewey Contributor Share on Twitter Sarah Shewey is the Founder & CEO of Happily, a platform that rapidly assembles experiences for the fastest growing brands in the world with the largest network of freelance event producers. She is also the co-founder of TEDActive, the founder of EXP, a co-founder of The Margin, and the board president of dublab. Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show […]

Read more

Q&A with J Crowley, Head of Product at Airbnb Lux, on what makes a great PM

The role of Product Manager can mean very different things at various companies. Should a product manager be technical? Scientific? Opinionated? J Crowley has run product at three big-name companies. At Foursquare, he led the rebuild of Swarm after a rocky initial launch and eventually became Head of Product. He then moved on to Blue Apron as Head of Product, overseeing growth and monetization. This was right before Blue Apron went public, which ushered in a turbulent time for the company but one that yielded a wealth […]

Read more

Meet Projector, collaborative design software for the Instagram age

Mark Suster of Upfront Ventures bonded with Trevor O’Brien in prison. The pair, Suster was quick to clarify, were on site at a correctional facility in 2017 to teach inmates about entrepreneurship as part of a workshop hosted by Defy Ventures, a nonprofit organization focused on addressing the issue of mass incarceration. They hit it off, sharing perspectives on life and work, Suster recounted to TechCrunch. So when O’Brien, a former director of product management at Twitter, mentioned he was in the early days of building a […]

Read more

A young entrepreneur is building the Amazon of Bangladesh

At just 26, Waiz Rahim is supposed to be involved in the family business, having returned home in 2016 with an engineering degree from the University of Southern California. Instead, the young entrepreneur is plotting to build the Amazon of Bangladesh. Deligram, Rahim’s vision of what e-commerce looks like in Bangladesh, a country of nearly 180 million, is making progress, having taken inspiration from a range of established tech giants worldwide, including Amazon, Alibaba and Go-Jek in Indonesia. It’s a far cry from the family business. That’s […]

Read more

Help TechCrunch find the best startup growth marketing agencies

While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram, and Dropbox have become dominant players in their market in the course of a few years, but how did they do it? As traditional marketing channels, like newspapers, TV, and PR, become less effective, how do startups go from zero users to their first one million customers? Today, we’re launching a new initiative to help founders find the best […]

Read more

Uber, Lyft, and the challenge of transportation startup profits

How much does transportation cost you? In most cities, bus or subway fare might set you back $3 or so. A tank of gas, maybe $30 or $40 depending on your car. An hour of street parking? Sometimes it’s free, sometimes it’s a few bucks. And you can usually snag an economy seat on a round-trip U.S. domestic flight for under $300. These numbers probably ring true for most people. There’s just one problem: Everything you know about the cost of transportation is wrong. Despite a massive […]

Read more

Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. Editor’s note: This guest post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate […]

Read more

Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with. During a decade as the manager of the in-house design team at open-source technology company Red Hat, Chris Grams […]

Read more