Category Archives: procter & gamble

Showing the power of startup women’s health brands, P&G buys This is L

The P&G acquisition of This is L., a startup retailer of period products and prophylactics, shows just how profitable investing in women’s healthcare brands and products can be. A person with knowledge of the investment put the price tag at roughly $100 million — a healthy outcome for investors and company founder Talia Frenkel. But just as important as the financial outcome is the deal’s implications for other mission-driven companies. This is L. launched from Y Combinator in August 2015 with a service distributing condoms in New York and […]

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Procter & Gamble acquires Walker & Company, Tristan Walker will remain as CEO

Walker & Company Brands, a startup making health and beauty products for people of color, has been acquired by consumer giant Procter & Gamble. The company was founded five years ago by Tristan Walker, who previously led business development for Foursquare, and who aimed to create products that would better serve the needs of people of color with coarse or curly hair. Walker & Co. started out with its Bevel shaving products for men, then launched Form, a collection of hair products for women. P&G says the […]

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