Category Archives: portal

Portal offers an easy way to pay creators for their content

Portal founder Jonathan Swerdlin is just the latest media pundit to point to advertising as the root cause of the industry’s problems. But he’s not content to diagnose the illness — he thinks he’s created a cure. “Digital media has become toxic, in part, because of advertising,” Swerdlin said. “The unmet and unarticulated need is a peer-to-peer economy where you’re rewarded for creating value, rather than a quantity model” where a publisher or creator’s main economic incentive is to attract as many eyeballs as possible. Naturally, that’s […]

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