Category Archives: physical retail

Retail-as-a-service provider Leap raises $3M and launches first store

The past decade in retail has been the golden age of direct-to-consumer (D2C) and digitally native vertical brands (DNVBs) that use the internet to communicate with customers, execute transactions, handle distribution and offer better economics. But as small independent startups have scaled into unicorn territory and as countless brands have saturated digital channels, customer acquisition has gotten harder and costlier. Companies are now trying to meet customers with different purchase habits by developing physical stores.  However, building an effective brick-and-mortar presence can be expensive and risky for DNVBs, […]

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Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores

Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores. The brand was founded on the premise that men needed a safe space to buy lingerie for women and women needed a larger variety of sexy, angelic bras and other intimates to wear for men. But it’s 2018. Women, today, buy lingerie for themselves. They want to be comfortable and functional and beautiful all […]

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