Category Archives: Phil Fernandez

10 lessons from Marketo’s growth to a multi-billion-dollar exit

Doug Pepper Contributor Doug Pepper is a managing director at Shasta Ventures. More posts by this contributor A New Revolution Modernizes The Revenue Supply Chain With Adobe’s acquisition of Marketo, I have been reflecting on what an amazing and pioneering company Marketo has been since it was founded in 2006. There are very few tech companies that have defined a new category, executed a successful IPO, been acquired by a private equity firm for more than four times the company’s initial IPO market value and now, at […]

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