Category Archives: Personnel

Gender, race and social change in tech; Moira Weigel on the Internet of Women, Part Two

Tech ethics can mean a lot of different things, but surely one of the most critical, unavoidable, and yet somehow still controversial propositions in the emerging field of ethics in technology is that tech should promote gender equality. But does it? And to the extent it does not, what (and who) needs to change? In this second of a two-part interview “On The Internet of Women,” Harvard fellow and Logic magazine founder and editor Moira Weigel and I discuss the future of capitalism and its relationship to […]

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Who helped your startup grow? Nominate a growth marketing agency.

Growth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house growth team or hire an agency? How do you actually get content marketing to work? How much money should you spend before writing off or doubling down on a marketing channel? What does it take to build an extraordinary team at every stage of your startup? There isn’t a silver bullet […]

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Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products. Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products from zero to launch. Their services are expensive, partly due to their expertise in product development, motion graphic design and animation, but we spoke to Gleb about why Milkinside is more than […]

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Verified Expert Brand Designer: Phil Weiner

As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pitch decks for investors. He’s a “full stack” creative director based in Oakland, CA with a passion for tackling cultural tension. Learn more about why design runs in his blood, his branding philosophy, and more. On his ideal client: “There are certain values that we have to have in line. The number one value is that […]

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Verified Expert Brand Designer: Base

Base coined the term “blanding,” but the international branding agency is anything but boring. With clients ranging from AI startup Rival Theory to e-commerce company Kidbox, Base leverages its broad portfolio of clients and designers from all around the world to help startups develop their individual personas. As they celebrate their 20th anniversary this year, we talked to Base Partner Geoff Cook about how the agency continues to evolve. On Base’s culture: “Base strives to have a profound cultural impact. Yes, we do strategy, and yes, we […]

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Verified Expert Brand Designer: Kristine Arth

After spending a decade working at international design and branding agencies, Kristine Arth launched her own independent branding agency called Lobster Phone last April. Since then, she’s launched 22 brands under her unofficial tagline “I don’t sleep.” Lobster Phone, however, is all about creating iconic brands with bold personality, which Kristine passionately delivers to her clients. We spoke to Kristine about her branding philosophy, the story behind the name Lobster Phone, and why she loves working with founders. On working with founders: “My specialty is people, honestly. […]

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3 key secrets to building extraordinary teams

David Cancel Contributor Share on Twitter David Cancel is the CEO and founder of Drift. He is a five-time founder, two-time CEO, podcast host and best-selling author of Conversational Marketing. Follow him on Twitter @dcancel. Developing new technology, identifying product/market fit, creating a go-to-market strategy… When building businesses, these are the types of challenges entrepreneurs tend to spend the majority of their time thinking about (and talking about with other entrepreneurs). And it’s easy to understand why: These are challenges that entrepreneurs can tackle largely on their […]

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SeatGeek names former Tumblr and NYT exec Brian Murphy as CTO

Ticketing startup SeatGeek has a new CTO. Brian Murphy previously held the same position at Tumblr (which, like TechCrunch, is owned by Verizon Media) and has also served as vice president of engineering at The New York Times and senior director of technology at Condé Nast. “Brian is an incredible leader and team-builder who has overseen engineering teams for some remarkable companies,” said SeatGeek co-founder and CEO Jack Groetzinger in a statement. “He is a perfect fit for this role at SeatGeek and embodies the values we […]

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Verified Expert Brand Designer: The Working Assembly

The Working Assembly began as a side hustle. Jolene Delisle and Lawrence O’Toole juggled full-time jobs while collaborating on projects for startup clients, and they eventually realized there was an opportunity to help companies with branding, marketing, and advertising. In the past four years, TWA has grown from a team of two to a team of twenty in NYC’s Flatiron district. We spoke with Creative Director and Partner Jolene Delisle about their start, their new initiative 24-Hour Assembly—a branding program for minority and women founders, what makes […]

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Diving into TED2019, the state of social media and internet behavior

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. Last week, TechCrunch’s Anthony Ha gave us his recap of the TED2019 conference and offered key takeaways from the most interesting talks and provocative ideas shared at the event. Under the theme, “Bigger Than Us,” the conference featured talks, Q&As and presentations from a wide array of high-profile speakers, including an appearance from Twitter CEO Jack Dorsey, which was the talk of the week. Anthony dives […]

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