Category Archives: niantic

Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. The Niantic EC-1 It’s not an origin story that serves as an easily replicable blueprint — but if we zoom out a bit, what’s to be learned? A few key themes stuck with me […]

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Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of what the company does, yes, but the games are part of a bigger picture: they are a springboard, a place to figure out the constraints of what they can do with augmented […]

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The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the Niantic’s product offering remain just as fresh as painful flashbacks to the problems encountered along the way. As we did for our Patreon EC-1, we’ve poured through every analysis we could find […]

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Pokémon GO creator Niantic closes $190M funding round

Mobile AR gaming startup Niantic has closed a $190 million round of funding according to newly filed SEC docs. The filing comes after a WSJ report last month suggested the company was in the process of closing a $200 million raise from investors, including IVP, aXiomatic Gaming and Samsung, at a $3.9 billion valuation. The round closed shortly after that report on December 20 according to the new documents. With the close of this round, Niantic has now raised more than $415 million to date. The startup’s […]

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Niantic reportedly raising $200M at $3.9B valuation

Pokémon GO creator Niantic is raising a $200 million Series C at a valuation of $3.9 billion, according to a report from Katie Roof at the WSJ. The round is expected to be led by IVP with participation from Samsung and aXiomatic Gaming. The upcoming raise would bring the company’s total funding to $425 million, according to Crunchbase. Niantic’s last round was raised at a $3 billion valuation. TechCrunch has reached out to Niantic for comment. The gaming startup, which has invested significantly in augmented reality technologies, is also […]

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Blockchain gaming gets a boost with Mythical Games’ $16M Series A

Fortnite, the free multi-player survival game, has earned an astonishing $1 billion from in-game virtual purchases alone. Now, others in the gaming industry are experimenting with how they too can capitalize on new trends in gaming. Mythical Games, a startup out of stealth today with $16 million in Series A funding, is embracing a future in gaming where user-generated content and intimate ties between players, content creators, brands and developers is the norm. Mythical is using its infusion of venture capital to develop a line of PC, mobile and console […]

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