Category Archives: Nativo

Nativo acquires content analytics company SimpleReach

Nativo has acquired SimpleReach, a move that Nativo CEO Justin Choi said will pair his company’s distribution system for native ads with SimpleReach’s measurement tools. “If you can’t measure the impact of something, it’s difficult to scale spend in that area,” Choi told me. “When we say measurement we’re actually talking about connecting content to outcomes.” To be clear, Nativo already offers measurement tools of its own, but apparently they’re limited to content that the brand or marketer is publishing on their own sites. SimpleReach, on the […]

Read more