Category Archives: Mutiny

YC-backed Mutiny helps B2B business personalize their website for each visitor

Mutiny, which is part of the current batch of startups at accelerator Y Combinator, helps business-to-business, software-as-a-service companies present a message that’s customized to each visitor on their website. Co-founder and CEO Jaleh Rezaei said this concept is alive and well in the analog world: When she was at VMware, sales reps were given materials to help them tailor their pitch for each prospective customer. Then, when she was one of the early employees at HR services startup Gusto, she tried to do something similar online, only […]

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