Category Archives: Media

Walmart is working with Eko to create interactive content

Walmart and Eko announced a partnership this morning to create a joint venture for interactive content called W*E Interactive Ventures. The best example of the interactivity that Eko enables is probably “That Moment When,” a comedy web series that the startup created last year in partnership with Sony. In a series of short videos, you take on the role of Jill, a young-ish woman struggling to get her life together — the viewer decides what Jill says and also plays mini-games to help her achieve her goals. According […]

Read more

SoftBank leads $35M investment in sports engagement startup Heed

Heed, a startup looking to create new ways for sports leagues and clubs to engage with fans, is announcing that it has raised $35 million led by SoftBank Group International. As laid out for me by CEO Danna Rabin, the company sits at the intersection of sports and IoT — which makes sense, since it was founded by Internet of Things company AGT International and talent agency Endeavor . “Our primary mission is to connect the young audience with sports leagues and clubs,” Rabin said. “[Those] audiences are […]

Read more

iHeartMedia is acquiring HowStuffWorks

iHeartMedia has agreed to acquire Stuff Media, the company that owns the HowStuffWorks podcasting business. The companies did not disclose the financial terms of the deal, but both the Wall Street Journal and Variety are reporting that the acquisition price was $55 million. According to the announcement, Stuff Media podcasts will retain their branding and the organization will remain headquartered in Atlanta, while President and CEO Conal Byrne joins iHeartMedia as the head of its podcasting division. HowStuffWorks was originally founded in 1998 and had a number […]

Read more

Hoodline raises $10M for its hyper-local, automated data newswire

While many lament the death of local news, a small army of tech startups has been developing a new set of tools to figure out how to save it. In one of the latest developments, Hoodline — which has built a platform to ingest and analyse hundreds of terabytes of data to find and then write local news stories — has raised $10 million in a Series A round to help take its effort nationwide. “We want to cover the news deserts that no one else is […]

Read more

Sinemia takes aim at MoviePass again, with new $9.99 plan

Sinemia continues its campaign to take advantage of MoviePass’ high-profile struggles and win over the better-known movie ticket subscription service’s customers. Today, it announced a new plan priced at $9.99 per month. MoviePass, after all, recently announced that it would be keeping its monthly subscription price at $9.95, but limiting subscribers to three movies per month (with discounts on additional tickets). The new Sinemia tier also includes three tickets each month, but it has the additional benefit of allowing subscribers to buy tickets for any 2D, non-IMAX […]

Read more

Revcontent is trying to get rid of misinformation with help from the Poynter Institute

CEO John Lemp recently said that thanks to a new policy, publishers in Revcontent‘s content recommendation network “won’t ever make a cent” on false and misleading stories — at least, not from the network. To achieve this, the company is relying on fact-checking provided by the Poynter Institute’s International Fact Checking Network. If any two independent fact checkers from International Fact Checking flag a story from the Revcontent network as false, the company’s widget will be removed, and Revcontent will not pay out any money on that story […]

Read more

Facebook buys Vidpresso’s team and tech to make video interactive

Zombie-like passive consumption of static video is both unhealthy for viewers and undifferentiated for the tech giants that power it. That’s set Facebook on a mission to make video interactive, full of conversation with broadcasters and fellow viewers. It’s racing against Twitch, YouTube, Twitter and Snapchat to become where people watch together and don’t feel like asocial slugs afterward. That’s why Facebook today told TechCrunch that it’s acqui-hired Vidpresso, buying its seven-person team and its technology but not the company itself. The six-year-old Utah startup works with […]

Read more

Founder Zain Jaffer may be looking to take back control of Vungle

Zain Jaffer may be gearing up for a fight to take back control of Vungle, the mobile ad company he founded. Jaffer was removed from his role as CEO last fall following his arrest on charges of assault with a deadly weapon and performing a lewd act on a child. However, a San Mateo County judge subsequently dismissed the charges. The district attorney’s office released a statement offering more context for the dismissal, saying that they did not believe there was any sexual conduct on the evening in […]

Read more

Spark Neuro raises $13.5M to measure your emotional response to ads and movies

I’m not immune to compliments, and Spencer Gerrol, founder and CEO of Spark Neuro, offered a real winner as he demonstrated his technology. “I love your brain,” he told me. This was after the startup’s vice president of research Ryan McGarry had strapped sensors to my fingers and head, then showed me an intense movie clip, with my attention level and emotional response displayed on a screen for all to see. That, in miniature, is what Spark Neuro does: It helps companies study the audience response to […]

Read more

Soundcloud on the blockchain? Audius raises $5.5M to decentralize music

Audius wants to cut the middlemen out music streaming so artists get paid their fair share. Coming out of stealth today led by serial entrepreneur and DJ Ranidu Lankage, Audius is building a blockchain-based alternative to Spotify or SoundCloud. Users will pay for Audius tokens or earn them by listening to ads. Their wallet will then pay out a fraction of a cent per song to stream from decentralized storage across the network, with artists receiving roughly 85 percent — compared to roughly 70 percent on the leading […]

Read more
1 2 3