Category Archives: media platform

HypeHop is a product to fix sponsored videos

I’ve been thinking hard about the concept of sponsored content — you can find some of it on TechCrunch if you look hard enough, and it appears almost everywhere else. It’s an important consideration, because as an online journalist I’ve heard everything from “How much did Apple pay you to post this?” to “How much can I pay you to post something to TechCrunch?” And I’m sick of it. Journalists afflict the comfortable and comfort the afflicted. Marketers comfort the comfortable. The only person who wins in […]

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