Category Archives: mcdonalds

Beyond Meat prices its public offering

Beyond Meat, the meat replacement company whose packages of Beyond Burgers line grocery store aisles across America, has priced its initial public offering. The company is looking to raise roughly $200 million in the stock sale for its portfolio of burger, chicken and sausage replacements, selling 8.75 million shares of common stock at an upper limit of $21 per share that would value Beyond Meat at more than $1 billion. The Los Angeles-based company’s public offering should be a nice windfall for the Chicago-based investors DNS Capital, […]

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The Exit: an AI startup’s McPivot

Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald’s bought the Israeli company for $300 million, a source told TechCrunch, with the purpose of rethinking how people order drive-thru chicken nuggets. The pivot from courting the grey lady to the golden arches isn’t as drastic as it sounds. In a lot of ways, it’s the result of the company learning to say “no” to certain […]

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McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru

McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. This is the fast food chain’s largest acquisition in 20 years. Dynamic Yield works with brands across e-commerce, travel, finance and media to create what’s been described as an Amazon-style personalized online experience. McDonald’s said it will use this technology to create a drive-thru menu that can be tailored to things like the weather, […]

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