Category Archives: Marketing

Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.  TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  Backed by Android co-founder Andy Rubin’s Playground Ventures, Branch creates links between websites and mobile apps, called deep links. The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand […]

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Miles gives you reward miles for almost everything

Reward miles are nice if you fly a lot but what if you bike or take Lyfts or just like to wander around town? A new app called Miles aims to give you rewards for all of those things, bringing the concept of rewards out of the air and onto the ground. Miles, co-founded by Jigar Shah, Paresh Jain and Parin Shah, is a San Jose-based company that looked at the problem of reward miles outside of airlines as well as the problems associated with city planning […]

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SessionM customer loyalty data aggregator snags $23.8 M investment

SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million. At its core, SessionM aggregates loyalty data for brands to help them understand their customer better, says company co-founder and CEO Lars Albright. “We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their […]

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Mention Me, the referral marketing platform, raises $7M led by Eight Roads Ventures

Mention Me, the London-headquartered referral marketing platform, has raised $7 million in further funding. The round is led by Eight Roads Ventures and is the first time the five and a half year old company has raised venture capital, having only ever done a small angel round in 2015. That’s noteworthy given the company’s two founders: Andy Cockburn and Tim Boughton, who met at Homeaway where they were U.K. MD and European CTO respectively before its $3 billion IPO on the Nasdaq. Counting over 300 customers — […]

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Prime Down: Amazon’s sale day turns into fail day

Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, readers are sent to an error page or to a landing page that sends readers back to the main landing page. Direct links to the product pages, either from outside links or the single product placement on the […]

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