Category Archives: Marketing

How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our […]

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Edgybees’s new developer platform brings situational awareness to live video feeds

San Diego-based Edgybees today announced the launch of Argus, its API-based developer platform that makes it easy to add augmented reality features to live video feeds. The service has long used this capability to run its own drone platform for first responders and enterprise customers, which allows its users to tag and track objects and people in emergency situations, for example, to create better situational awareness for first responders. I first saw a demo of the service a year ago, when the team walked a group of […]

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Clari platform aims to unify go-to-market operations data

Clari started out as a company that wanted to give sales teams more information about their sales process than could be found in the CRM database. Today, the company announced a much broader platform, one that can provide insight across sales, marketing and customer service to give a more unified view of a company’s go-to-market operations, all enhanced by AI. Company co-founder and CEO Andy Byrne says this involves pulling together a variety of data and giving each department the insight to improve their mission. “We are […]

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Polis, the door-to-door marketer, raises another $2.5 million

Polis founder Kendall Tucker began her professional life as a campaign organizer in local Democratic politics, but — seeing an opportunity in her one-on-one conversations with everyday folks — has built a business taking that shoe leather approach to political campaigns to the business world. Now the company she founded to test her thesis that Americans would welcome back the return of the door-to-door salesperson three years ago is $2.5 million richer thanks to a new round of financing from Initialized Capital (the fund founded by Garry […]

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Campaign Monitor acquires email enterprise services Sailthru and Liveclicker

CM Group, the organization behind email-centric services like Campaign Monitor and Emma, today announced that it has acquired marketing automation firm Sailthru and the email personalization service Liveclicker. The group did not disclose the acquisition price but noted that the acquisition would bring in about $60 million in additional revenue and 540 new customers, including Bloomberg and Samsung. Both of these acquisitions quietly closed in 2018. Compared to Sailthru, which had raised a total of just under $50 million in venture funding before the acquisition, Liveclicker is […]

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Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.  TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  Backed by Android co-founder Andy Rubin’s Playground Ventures, Branch creates links between websites and mobile apps, called deep links. The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand […]

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Miles gives you reward miles for almost everything

Reward miles are nice if you fly a lot but what if you bike or take Lyfts or just like to wander around town? A new app called Miles aims to give you rewards for all of those things, bringing the concept of rewards out of the air and onto the ground. Miles, co-founded by Jigar Shah, Paresh Jain and Parin Shah, is a San Jose-based company that looked at the problem of reward miles outside of airlines as well as the problems associated with city planning […]

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SessionM customer loyalty data aggregator snags $23.8 M investment

SessionM announced a $23.8 million Series E investment led by Salesforce Ventures. A bushel of existing investors including Causeway Media Partners, CRV, General Atlantic, Highland Capital and Kleiner Perkins Caufield & Byers also contributed to the round. The company has now raised over $97 million. At its core, SessionM aggregates loyalty data for brands to help them understand their customer better, says company co-founder and CEO Lars Albright. “We are a customer data and engagement platform that helps companies build more loyal and profitable relationships with their […]

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Mention Me, the referral marketing platform, raises $7M led by Eight Roads Ventures

Mention Me, the London-headquartered referral marketing platform, has raised $7 million in further funding. The round is led by Eight Roads Ventures and is the first time the five and a half year old company has raised venture capital, having only ever done a small angel round in 2015. That’s noteworthy given the company’s two founders: Andy Cockburn and Tim Boughton, who met at Homeaway where they were U.K. MD and European CTO respectively before its $3 billion IPO on the Nasdaq. Counting over 300 customers — […]

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Prime Down: Amazon’s sale day turns into fail day

Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, readers are sent to an error page or to a landing page that sends readers back to the main landing page. Direct links to the product pages, either from outside links or the single product placement on the […]

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