Category Archives: M&A

Facial recognition startup Kairos acquires Emotion Reader

Kairos, the face recognition technology used for brand marketing, has announced the acquisition of EmotionReader. EmotionReader is a Limerick, Ireland-based startup that uses algorithms to analyze facial expressions around video content. The startup allows brands and marketers to measure viewers emotional response to video, analyze viewer response via an analytics dashboard, and make different decisions around media spend based on viewer response. The acquisition makes sense considering that Kairos core business is focused on facial identification for enterprise clients. Knowing who someone is, paired with how they […]

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SolarWinds acquires real-time threat-monitoring service Trusted Metrics

SolarWinds, the company behind tools like Pingdom, Papertrail, Loggly and a number of other IT management tools, today announced it has acquired Trusted Metrics, a company that helps businesses monitor incoming threats to their networks and servers. This move follows SolarWinds’ acquisition of Loggly earlier this year. Among other things, Loggly also provides a number of security tools for enterprises. Today’s acquisition of Trusted Metrics is clearly part of the company’s strategy to build out its security portfolio, and SolarWinds is actually rolling Trusted Metrics into a […]

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Box acquires Butter.ai to make search smarter

Box announced today that it has acquired Butter.ai, a startup that helps customers search for content intelligently in the cloud. The terms of the deal were not disclosed, but the Butter.AI team will be joining Box. Butter.AI was started by two ex-Evernote employees, Jack Hirsch and Adam Walz. The company was partly funded by Evernote founder and former CEO Phil Libin’s Turtle Studios. The latter is a firm established with a mission to use machine learning to solve real business problems like finding the right document wherever […]

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Facebook confirms that it’s acquiring Bloomsbury AI

Facebook announced this morning that the London-based team at Bloomsbury AI will be joining the company. My colleague Steve O’Hear broke the news about the acquisition, reporting that Facebook would deploy the team and technology to assist in its efforts to fight fake news and address other content issues. In fact, Bloomsbury AI co-founder and Head of Research Sebastian Riedel also co-founded Factmata, a startup that purports to have developed tools to help brands combat fake news. Facebook doesn’t quite put it that way in the announcement […]

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TrendKite expands its PR analytics platform by acquiring Insightpool and Union Metrics

TrendKite is making its first two acquisitions — according to CEO Erik Huddleston, they give the company “the last two components” needed for a complete PR analytics platform. Until now, TrendKite’s main selling point was the ability to look at the articles written about a company and measure things like the audience reached and the impact on brand awareness. But while that kind of journalistic coverage remains important, Huddleston said, “The world now is more complicated in terms of who has influence on the public.” That’s where Insightpool […]

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Peloton acquires music startup Neurotic Media

Peloton, the unicorn spin (and now treadmill) business that lets users work out via live-streamed classes, has today announced its first acquisition. The company acquired Neurotic Media, a B2B music aggregation and streaming service. Atlanta-based Neurotic Media was founded in 2001 by Shachar “Shac” Oren, who will become a VP at Peloton serving under Peloton’s Head of Music Paul DeGooyer. The entire Neurotic Media team and offices will remain in Atlanta, continuing operations as a standalone subsidiary serving third-party clients. Neurotic Media is a white-label distribution and […]

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Microsoft acquires social learning platform Flipgrid

Microsoft has acquired Flipgrid, a social education app that utilizes short video clips to create collaborative lesson plans. The Minneapolis-based startup, which began life as Vidku, has had strong growth for an experience that has been alternatively described as Instagram and Snapchat for the classroom. Early last year, it reported an 800 percent year-over-year growth in teacher accounts. It’s certainly a play that makes sense in Microsoft’s portfolio, as the company looks to take back the education market currently being dominated by Google, thanks to its wildly […]

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