Category Archives: Lotame

Lotame pitches an ‘unstacked’ approach to selling data tools

Lotame is unveiling what it says is a new approach to the data management business, with what it calls an “unstacked” strategy. Adam Solomon, a former Time Inc. and Viacom executive who recently joined Lotame as chief marketing officer, said this new strategy is illustrated by the launch of Data Stream, which allows publishers and marketers to combine their first-party data with Lotame’s device graph connecting consumer data across devices. The company offered these capabilities before, but Solomon said Data Stream allows Lotame to break it out as […]

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