Category Archives: knotch

Knotch launches Blueprint to help marketers find the best publishers of sponsored content

When I last wrote about Knotch, the company had just patented its color-based feedback system that helps advertisers measure the effectiveness of their sponsored content. Since then, it’s added a competitive intelligence product and now Blueprint, a tool for marketers who want to find the best topics, formats and partners to reach their desired audience. Lara Vandenberg, Knotch’s senior vice president of marketing and communications, told me that agencies had been asking the company to recommend which publishers to work with, so Blueprint is meant to meet […]

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