Category Archives: kantar

Focaldata thinks it has some answers for campaigners in the age of Trump and Brexit

Political parties, campaigns and brands can’t get an accurate and cost-effective understanding of opinion in small geographic areas, like the constituencies of lawmakers. This is a big problem in political campaigning. And all political campaigning now has a huge online element, as we know. We also know political turbulence is one of the defining themes of our age. But one thing is clear: All the players want faster, cheaper, more accurate and a more granular understanding of consumers and voters. In the age of AI, survey predictions […]

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