Category Archives: iPhone

How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor Share on Twitter Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals […]

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Warby Parker dips into AR with the launch of virtual try-on

Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted to implement a virtual try-on feature on its website, but pulled the feature shortly after it debuted. The issue? With something like glasses, virtual try-on needs to be as close to reality […]

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Proxxi saves workers from getting electrocuted

There are some gadgets that are nice to have – iPhones, sous vide wands – and some gadgets that you must have. Proxxi fits in the latter camp. Proxxi is an always-on sensor that buzzes when it gets too close to high voltage electricity. It’s worn by mechanics and electricians and alerts them when they’re approaching something dangerous. The Vancouver-based company just sold out of its initial commercial evaluation units and they’re building a huge business supplying these clever little bracelets to GE, Con Edison, Exelon, Baker […]

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Vital Labs’ app can measure changes in your blood pressure using an iPhone camera

If a twinkle in the eye of a venture capitalist could predict the longevity of a startup, Vital Labs is going all the way. During a quick demo of the Burlingame, Calif.-based startup’s app, called Vitality, True Ventures partner Adam D’Augelli’s enthusiasm was potent. The company, which emerges from stealth today, is pioneering a new era of personalized cardiovascular healthcare, he said. Vitality can read changes in a person’s blood pressure using an iPhone’s camera and graphics processing power. The goal is to replace blood pressure cuffs to become the most […]

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