Category Archives: InstaEDU

Funerals are tough. Ever Loved helps you pay for them

Alison Johnston didn’t plan to build a startup around death. An early employee at Q&A app Aardvark that was bought by Google, she’d founded tutoring app InstaEDU and sold it to Chegg. She made mass market consumer products. But then, “I had a family member who was diagnosed with terminal cancer and I thought about how she’d be remembered” she recalls. Inventing the next big social app suddenly felt less consequential. “I started looking into the funeral industry and discovered that there were very few resources to […]

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