Category Archives: Influencer Marketing

Aaron Rodgers raises $50M for Rx3 Ventures, a consumer fund backed by influencers

Aaron Rodgers is an athlete, an influencer and now, a venture capitalist. The football star, Super Bowl champion and long-time quarterback for the Green Bay Packers has teamed up with ROTH Capital Partners’ Nate Raabe and Byron Roth to launch Rx3 Ventures. Today, the trio are announcing a $50 million debut fund focused on the consumer market. The fund is supported by influencers in the sports and entertainment market, with a goal of giving them a stake in the companies for which they are hired to be […]

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Australian influencer marketing startup Tribe raises $7.5M as it eyes U.S. expansion

Tribe, which helps brands acquire content from so-called “micro-influencers,” has raised $7.5 million in Series A funding. The startup was founded in Australia in 2015 by TV and radio host Jules Lund, who told me he was responding to the growing demand for branded content. “Brands are desperate for content,” Lund said. “When you have a hundred customer profiles and the ability to be hyper personalized and targeted and social, you now need 100 beautiful pieces of content. Creative agencies can’t supply that at the right cost […]

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