Category Archives: Hack

Who helped your startup grow? Nominate a growth marketing agency.

Growth marketing is critical to a startup’s survival, but it’s not always clear how to successfully pull it off. How do you jump the chasm from one to ten million customers? Should you recruit an in-house growth team or hire an agency? How do you actually get content marketing to work? How much money should you spend before writing off or doubling down on a marketing channel? What does it take to build an extraordinary team at every stage of your startup? There isn’t a silver bullet […]

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Myneral.me wins the TechCrunch Hackathon at VivaTech

It’s been a long night at VivaTech. The building hosted a very special competition — the TechCrunch Hackathon in Paris. Hundreds of engineers and designers got together to come up with something cool, something neat, something awesome. The only condition was that they only had 36 hours to work on their projects. Some of them were participating in our event for the first time, while others were regulars. Some of them slept on the floor in a corner, while others drank too much Red Bull. We could […]

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Keyword research in 2019: Modern tactics for growing targeted search traffic

Glen Allsopp Contributor Glen Allsopp is the founder of Detailed.com, an SEO consultancy and newsletter focused on actionable tactics to grow search traffic. He also tracks successful online startups at Gaps.com. In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to organic search engine traffic to grow their reach. This invariably leads people to the task of keyword research; uncovering the search terms most likely to […]

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The new new web

Over the last five years, almost everything about web development has changed. Oh, the old tech still works, your WordPress and Ruby On Rails sites still function just fine — but they’re increasingly being supplanted by radical new approaches. The contents of your browser are being sliced, diced, rendered, and processed in wholly new ways nowadays, and the state of art is currently in serious flux. What follows is a brief tour of what I like to call the New New Web: Table of Contents Single-Page Apps […]

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How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our […]

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Working backwards to uncover key success factors

Ed Byrne Contributor Share on Twitter Ed Byrne is an entrepreneur, investor and co-founder of Scaleworks. More posts by this contributor Netflix is still too cheap Don’t fear the big company ‘kill zones’ If you’re a SaaS business,  you’re likely overwhelmed with data and an ever-growing list of acronyms that purport to unlock secret keys to your success. But like most things,  tracking with you do has very little impact on what you actually do. It’s really important to find one, or a very small number, of […]

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The different playbooks of D2C brands

Ashwin Ramasamy Contributor Ashwin Ramasamy is the cofounder of PipeCandy that provides algorithm-generated insights and predictions about eCommerce and D2C companies. His company helps investors, banks, tech firms and governments understand the global eCommerce landscape. @Ashwinizer More posts by this contributor Waiting for the right professional network It’s the end of “euphoric times” for custom app developers Over the past half a decade, the tidal wave of niche brands delivering new kinds of products to consumers and doing so online has changed the retail and CPG landscapes […]

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Help TechCrunch find the best startup growth marketing agencies

While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram, and Dropbox have become dominant players in their market in the course of a few years, but how did they do it? As traditional marketing channels, like newspapers, TV, and PR, become less effective, how do startups go from zero users to their first one million customers? Today, we’re launching a new initiative to help founders find the best […]

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Houzz resets user passwords after data breach

Houzz, a $4 billion-valued home improvement startup that recently laid off 10 percent of its staff, has admitted a data breach. A reader contacted TechCrunch on Thursday with a copy of an email sent by the company. It doesn’t say much — such as when the breach happened, or if a hacker is to blame or if it was a data exposure that the company could’ve prevented. Houzz spokesperson Gabriela Hebert would not comment beyond an FAQ posted on the company’s website, citing an ongoing investigation. In that […]

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Daily Crunch: Bing has a child porn problem

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Microsoft Bing not only shows child pornography, it suggests it A TechCrunch-commissioned report has found damning evidence on Microsoft’s search engine. Our findings show a massive failure on Microsoft’s part to adequately police its Bing search engine and to prevent its suggested searches and images from assisting pedophiles. 2. Unity pulls nuclear option […]

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