Category Archives: Great Jones

Move over Le Creuset? A new cookware startup founded by and for millennials is getting down to business

Sometimes, it’s hard to imagine a product or industry that a new e-commerce startup hasn’t tried to remake already, from slippers to mattresses, from luggage to lipstick. Yet two childhood friends in New York have seemingly struck on a fresh idea: taking on the stodgy and often expensive world of cookware, where one’s options out of college are usually limited to a few pieces of Calphalon or Farberware or, in the best-case scenario, some Le Creuset, the premium French cookware manufacturer founded back in 1925 and known for its vibrant colors, including Marseille, Cerise, […]

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