Category Archives: Factual

Location data platform Factual raises $42M

Factual announced this morning that it has raised $42 million in new funding. The company launched in 2009 and now provides location data to customers like Amazon, Apple, Google, Facebook and Microsoft. And it’s still adding new capabilities, like the ability for advertisers to measure whether their campaigns drove in-store visits. Founder and CEO Gil Elbaz said that there’s now a big opportunity and a big threat around location data. “The opportunity is, the world is reinventing around AI and data science,” he said. “The threat is […]

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