Category Archives: Endeavor

SoftBank leads $35M investment in sports engagement startup Heed

Heed, a startup looking to create new ways for sports leagues and clubs to engage with fans, is announcing that it has raised $35 million led by SoftBank Group International. As laid out for me by CEO Danna Rabin, the company sits at the intersection of sports and IoT — which makes sense, since it was founded by Internet of Things company AGT International and talent agency Endeavor . “Our primary mission is to connect the young audience with sports leagues and clubs,” Rabin said. “[Those] audiences are […]

Read more