Category Archives: email marketing

Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise and then eventually going public or getting acquired has been around for as long as the myth of Silicon Valley itself. But the evolution of Mailchimp — a notable, bootstrapped outlier out of Atlanta, Ga. that provides email and other marketing services to small businesses — tells a very different story of tech startup success. As the company closes in on $700 million in […]

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Klaviyo raises $150M Series B after building company the old-fashioned way

Klaviyo, a Boston-based email marketing firm founded in 2012, went about building its email marketing business the old-fashioned way. First it built a profitable company, then it went looking for funding to accelerate the growth. Today, it announced a massive $150 million Series B with the entire sum coming from Summit Partners. The company had raised just $8.5 million before today’s announcement. Co-founder Andrew Bialecki wrote in a blog post announcing the funding that they decided to bootstrap for the first several years because they felt it […]

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Cordial raises $15M for smarter emails and messaging

Cordial, a San Diego startup building what CEO Jeremy Swift described as a “truly next-generation platform” for email marketing, has raised $15 million in Series B funding. Swift and his co-founders come from email marketing company BlueHornet/Mapp Digital, which he said gave them the background to see “the market was really screaming: There needs to be a better way.” We’ve written about plenty of other email marketing products. For example, last week I covered Stensul, which focuses on the email creation process. But Swift argued that most […]

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