Category Archives: eCommerce

Postmates CEO Bastian Lehmann is coming to Disrupt SF

It’s a busy time for Postmates — the logistics and delivery company is prepping for its IPO on the back of a fresh $100 million raise in February. However, founder and CEO Bastian Lehmann is still carving some time out of his schedule to join us at Disrupt SF in October. Before Postmates, Lehmann cofounded Curated.by, a real-time tweet curation platform based out of London. The German native founded Postmates in March 2011 and turned the brand into a household name. The logistics and food delivery market […]

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How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor Share on Twitter Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals […]

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D2C underwear brand TomboyX raises $18 million from Craftory

TomboyX, a direct to consumer, gender-neutral underwear brand, has today announced the close of an $18 million Series B funding round led by Craftory. With this deal, Craftory becomes TomboyX’s majority shareholder. TomboyX develops gender-neutral, size-inclusive underwear at a relatively affordable price point. The company started when co-founder Fran Dunaway struggled to find herself a Robert Graham-style button-down shirt. Tomboy X originally started selling fun, dress shirts that fit all body types, and eventually transitioned to underwear and swimwear. The D2C startup offers sizes from XS to […]

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Mailchimp’s Ben Chestnut on bootstrapping a startup to $700M in revenue

The well-known tech startup routine of coming up with an idea, raising money from VCs in increasing rounds as valuations continue to rise and then eventually going public or getting acquired has been around for as long as the myth of Silicon Valley itself. But the evolution of Mailchimp — a notable, bootstrapped outlier out of Atlanta, Ga. that provides email and other marketing services to small businesses — tells a very different story of tech startup success. As the company closes in on $700 million in […]

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Meet Bobbie, a baby formula delivery startup promising healthier ingredients

Don’t like the idea of your baby guzzling down liquid candy all day? It may surprise you to find corn syrup is the main ingredient in most infant formulas in the U.S. That’s where Bobbie, a Bay Area-based baby formula delivery startup promising only wholesome ingredients, hopes to fill in. Just go down the baby food aisle of any supermarket in America and start reading the ingredients and you’ll likely find corn syrup, soy bean oil, glucose syrup, maltodextrin and palm oil at the top. Even “organic” […]

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Printify raises $3M to expand its marketplace for custom printing

In Riga, Latvia, an 80-person startup called Printify is reimagining the on-demand printing business. Gone are the days where small merchants have to sell their customized products on platforms like Zazzle, Society6, CafePress or Teespring . Using Printify, e-commerce business owners can create clothes, accessories and more fixed with their designs, logos, art or photos, then sell them directly on their very own online stores. The “first wave” of on-demand printing companies, Printify founder and chief executive officer James Berdigans explained to TechCrunch, typically require that merchants […]

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Razor startup Harry’s will be acquired by Edgewell Personal Care for $1.37B

Edgewell Personal Care, which owns brands like Schick (razors), Banana Boat (sunscreen) and Wet Ones (moist wipes), is adding Harry’s to that list in a $1.37 billion acquisition. Founded in 2013, Harry’s is part of the current wave of brands using the internet to sell products directly to consumers. (In addition to razors, it also sells shower and face care products, and operates the Flamingo brand of women’s razors.) It’s a trend that the established consumer giants have noticed, with Unilever acquiring Dollar Shave Club and Procter […]

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Dear Hollywood, here are 5 female founders to showcase instead of Elizabeth Holmes

Joseph Flaherty Contributor Joe Flaherty is director of Content & Community at Founder Collective. More posts by this contributor Why the ‘end of the startup era’ could be great for entrepreneurs Invisible unicorns: 35 big companies that started with little or no money There’s a seemingly insatiable demand for Theranos content. John Carreyrou’s best-selling book, “Bad Blood,” has already inspired an HBO documentary, The Inventor; an ABC podcast called The Dropout, a prestige limited series starring SNL’s Kate McKinnon, was just announced; and Jennifer Lawrence is reportedly going to star in the feature […]

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Takeaways from F8 and Facebook’s next phase

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Josh Constine and Frederic Lardinois discuss major announcements that came out of Facebook’s F8 conference and dig into how Facebook is trying to redefine itself for the future. Though touted as a developer-focused conference, Facebook spent much of F8 discussing privacy upgrades, how the company is improving its social impact, and a series of new initiatives on the consumer and enterprise side. […]

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Verified Expert Brand Designer: The Working Assembly

The Working Assembly began as a side hustle. Jolene Delisle and Lawrence O’Toole juggled full-time jobs while collaborating on projects for startup clients, and they eventually realized there was an opportunity to help companies with branding, marketing, and advertising. In the past four years, TWA has grown from a team of two to a team of twenty in NYC’s Flatiron district. We spoke with Creative Director and Partner Jolene Delisle about their start, their new initiative 24-Hour Assembly—a branding program for minority and women founders, what makes […]

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