Category Archives: Dynamic Yield

The Exit: an AI startup’s McPivot

Five years ago, Dynamic Yield was courting an investment from The New York Times as it looked to shift how publishers paywalled their content. Last month, Chicago-based fast food king McDonald’s bought the Israeli company for $300 million, a source told TechCrunch, with the purpose of rethinking how people order drive-thru chicken nuggets. The pivot from courting the grey lady to the golden arches isn’t as drastic as it sounds. In a lot of ways, it’s the result of the company learning to say “no” to certain […]

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McDonald’s is acquiring Dynamic Yield to create a more customized drive-thru

McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. This is the fast food chain’s largest acquisition in 20 years. Dynamic Yield works with brands across e-commerce, travel, finance and media to create what’s been described as an Amazon-style personalized online experience. McDonald’s said it will use this technology to create a drive-thru menu that can be tailored to things like the weather, […]

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Dynamic Yield, which builds Amazon-like personalisation for the rest of us, raises $38M

Amazon, one of the world’s largest companies, has transformed the face of commerce in part because it has managed at once to be “The Everything Store” but still with a route into its sea of products that, for most users, surfaces what they might most want to see (and importantly buy or consume). That kind of personalisation has become a goal not just for e-commerce companies, but for any organization running a digital business: users are constantly distracted, and when their attention is caught, they do not […]

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