Category Archives: digital marketing

How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our […]

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Help TechCrunch find the best startup growth marketing agencies

While billions of people are now online, thousands of companies large and small are using every channel they can to reach them. Companies like Slack, Airbnb, Pinterest, Instagram, and Dropbox have become dominant players in their market in the course of a few years, but how did they do it? As traditional marketing channels, like newspapers, TV, and PR, become less effective, how do startups go from zero users to their first one million customers? Today, we’re launching a new initiative to help founders find the best […]

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Iterable lands $50M Series C investment to expand cross-channel marketing platform

Iterable, a startup that helps companies build complex marketing campaigns across channels to reduce churn and increase usage, announced a $50 million Series C round today. Investors include Blue Cloud Ventures, CRV, Harmony Partners, Index Ventures and Stereo Capital. Today’s investment brings the total raised to $80 million. Company co-founder and CEO Justin Zhu says the Iterable platform captures a constant stream of data from consumers from a variety of sources to give marketers the ability to build segments or event triggers based on consumer behavior. “Customers […]

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Branch pairs up with TUNE to create a supersized marketing and measurement platform

Branch announced today that it has acquired TUNE‘s attribution analytics team and business, a part of the SaaS platform that focuses on optimizing and accurately attributing ad spend. Terms of the deal were not disclosed.  TUNE, a Seattle-based startup founded in 2009, helps ad platforms tie marketing investments to measurable outcomes.  Backed by Android co-founder Andy Rubin’s Playground Ventures, Branch creates links between websites and mobile apps, called deep links. The deal will help the company, which supports 40,000 apps with roughly 3 billion monthly users, expand […]

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Prime Down: Amazon’s sale day turns into fail day

Update: Here’s how to get around Amazon’s error. Use smile.amazon.com. TechCrunch confirmed this workaround works. It’s not just you. Amazon Prime Day started 15 minutes ago, and so far, it’s not going well for Amazon. The landing page for Prime Day does not work. When most links are clicked, readers are sent to an error page or to a landing page that sends readers back to the main landing page. Direct links to the product pages, either from outside links or the single product placement on the […]

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