Category Archives: crypto

HypeHop is a product to fix sponsored videos

I’ve been thinking hard about the concept of sponsored content — you can find some of it on TechCrunch if you look hard enough, and it appears almost everywhere else. It’s an important consideration, because as an online journalist I’ve heard everything from “How much did Apple pay you to post this?” to “How much can I pay you to post something to TechCrunch?” And I’m sick of it. Journalists afflict the comfortable and comfort the afflicted. Marketers comfort the comfortable. The only person who wins in […]

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More than half of crypto news sites are pay-for-play

In a clever bit of sleuthing by Corin Faife at Breaker, we find that over half of the most popular crypto blogs offer pay-for-play posts including “CEO interviews” that are not labelled as sponsored. Further, many sites offer premium services in which blog writers will repost PR content without a sponsored tag. As I noted a few weeks ago, the crypto industry is awash with money and “journalists” are taking advantage of the naivety and dishonesty of the marketers tasked with pushing another me-too crypto product in […]

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