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The startup behind that deep-fake David Beckham video just raised $3M

The recent global campaign showing Malaria survivors speaking through David Beckham to help raise awareness around the Malaria Must Die initiative spooked a lot of people: The campaign has already exceeded 400 million impressions globally. But a behind-the-scenes video explains how the video was made: The campaign was a joint collaboration between RG/A, Ridley Scott Associates and the clever video startup Synthesia, for Malaria No More. And it turns out, there’s a huge commercial imperative over this cool technology. Video production today is highly unscaleable. It’s a […]

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