Category Archives: Column

How startups can use Amazon’s SEO best practices to dominate new shopping verticals

Eli Schwartz Contributor Share on Twitter Eli Schwartz is currently a growth advisor and the former Director of Growth at SurveyMonkey where he led the SEO strategy. Eli has been a columnist on the Huffington Post, the Y Combinator blog, Search Engine Land, Search Engine Journal and numerous other publications. Amazon dominates the top ranking positions of Google for tens of thousands of ecommerce queries, but there are plenty of products in newer shopping categories where Amazon has not yet achieved SEO supremacy. Retailers in nascent verticals […]

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Beyond costs, what else can we do to make housing affordable?

Daniel Wu Contributor Dan Wu is a privacy counsel and legal engineer at Immuta. He holds a JD from Harvard University, and is a PhD candidate for Social Policy and Sociology at The Harvard Kennedy School. More posts by this contributor Market map: the 200+ innovative startups transforming affordable housing Innovations in inclusive housing This week on Extra Crunch, I am exploring innovations in inclusive housing, looking at how 200+ companies are creating more access and affordability. Yesterday, I focused on startups trying to lower the costs […]

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Market map: the 200+ innovative startups transforming affordable housing

Daniel Wu Contributor Dan Wu is a privacy counsel and legal engineer at Immuta. He holds a JD from Harvard University, and is a PhD candidate for Social Policy and Sociology at The Harvard Kennedy School. More posts by this contributor Innovations in inclusive housing How to save the third wave of technology from itself In this section of my exploration into innovation in inclusive housing, I am digging into the 200+ companies impacting the key phases of developing and managing housing. Innovations have reduced costs in the […]

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Innovations in inclusive housing

Daniel Wu Contributor Dan Wu is a privacy counsel and legal engineer at Immuta. He holds a JD from Harvard University, and is a PhD candidate for Social Policy and Sociology at The Harvard Kennedy School. More posts by this contributor Innovations in inclusive housing How to save the third wave of technology from itself Housing is big money. The industry has trillions under management and hundreds of billions under development. And investors have noticed the potential. Opendoor raised nearly $1.3 billion to help homeowners buy and […]

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As a founder, I mistook my work for self-worth

Dale Stephens Contributor Share on Twitter Dale Stephens was one of the first Thiel Fellows and ran an education company for six years. These days he works an executive coach, helping entrepreneurs and executives grow as fast as their companies. These days, most days are good days. My clients are founder and executives, I set my own schedule, and I live in a city I love. As an executive coach and advisor, I work with founders and CEOs of companies who have raised more than $100M. Like […]

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Keyword research in 2019: Modern tactics for growing targeted search traffic

Glen Allsopp Contributor Glen Allsopp is the founder of Detailed.com, an SEO consultancy and newsletter focused on actionable tactics to grow search traffic. He also tracks successful online startups at Gaps.com. In 2019, it’s estimated that every minute there are 150 new websites coming online. While many of these won’t be long-term ventures, a large percentage will eventually find themselves looking to organic search engine traffic to grow their reach. This invariably leads people to the task of keyword research; uncovering the search terms most likely to […]

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Dear Hollywood, here are 5 female founders to showcase instead of Elizabeth Holmes

Joseph Flaherty Contributor Joe Flaherty is director of Content & Community at Founder Collective. More posts by this contributor Why the ‘end of the startup era’ could be great for entrepreneurs Invisible unicorns: 35 big companies that started with little or no money There’s a seemingly insatiable demand for Theranos content. John Carreyrou’s best-selling book, “Bad Blood,” has already inspired an HBO documentary, The Inventor; an ABC podcast called The Dropout, a prestige limited series starring SNL’s Kate McKinnon, was just announced; and Jennifer Lawrence is reportedly going to star in the feature […]

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3 key secrets to building extraordinary teams

David Cancel Contributor Share on Twitter David Cancel is the CEO and founder of Drift. He is a five-time founder, two-time CEO, podcast host and best-selling author of Conversational Marketing. Follow him on Twitter @dcancel. Developing new technology, identifying product/market fit, creating a go-to-market strategy… When building businesses, these are the types of challenges entrepreneurs tend to spend the majority of their time thinking about (and talking about with other entrepreneurs). And it’s easy to understand why: These are challenges that entrepreneurs can tackle largely on their […]

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Some reassuring data for those worried unicorns are wrecking the Bay Area

Joanna Glasner Contributor More posts by this contributor A record $2.5B went to US insurance startup deals last year, and big insurers are in all the way Space tech rockets higher The San Francisco Bay Area is a global powerhouse at launching startups that go on to dominate their industries. For locals, this has long been a blessing and a curse. On the bright side, the tech startup machine produces well-paid tech jobs and dollars flowing into local economies. On the flip side, it also exacerbates housing […]

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How to source hard-to-fill programming positions

Zack Burt Contributor Zack Burt is an American computer programmer. He founded Code For Cash, the tech recruiting firm. The competition is intense for great tech talent, and it’s even harder to find the most qualified people who are also the right fit for your company This article shares some practical processes that you can add to your human resources function in order to accelerate the programmer pipeline, based on the years I have spent as a hiring focused software engineer at growing startups and now running […]

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