Category Archives: casper

Hear how to build a brand from Tina Sharkey, Emily Heyward and Philip Krim at Disrupt

For startups, especially e-commerce companies, branding is everything. A slogan, an ad, even the design of the logo can make the difference between success and failure. But understanding how to develop a brand and strategically evolve that brand over time isn’t the easiest task. Luckily, three experts are coming to Disrupt to talk through the ins and outs. Red Antler’s Emily Heyward, Brandless’ Tina Sharkey, and Casper CEO Philip Krim will join us at TC Disrupt SF in early September, and it’s a conversation you won’t want […]

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Casper opens a storefront for $25 naps

Casper is opening a storefront designed specifically for sleepy New Yorkers in need of a nap. In The Dreamery, you can reserve nooks for 45 minutes at a time, at a cost of $25 per session. These nooks are basically giant wooden “O”s with curtains and soundproofed backing, and of course they’re stocked with Casper beds. It’s easy to dismiss or giggle about a nap store, but it seems a lot less funny when it’s a warm afternoon and you’re having trouble keeping your eyes open at […]

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