Category Archives: Brynn Putnam

Fitness startup Mirror nears $300M valuation with fresh funding

Today, Peloton is a bonafide success. The company, which sells $2,245 internet-connected exercise bikes, boasts a $4 billion valuation and a cult following. That hasn’t always been the case. For years, Peloton battled for venture capital investment and struggled to attract buyers. Now that it’s proven the market for tech-enabled home exercise equipment and affiliated subscription products, a whole bunch of startups are chasing down the same customer segment. Mirror, a New York-based company that sells $1,495 full-length mirrors that double as interactive home gyms, is closing […]

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A closer look at Mirror

At Disrupt SF, CEO Brynn Putnam demoed and launched Mirror, a smart gadget that sits on your wall and offers virtual fitness classes. The $1500 device can be paired with a monthly subscription to let the user browse fitness classes, mark their progress, and follow along with other Mirror users. The idea here is that people spend thousands of dollars on gym memberships and/or huge fitness machines like the Peloton, but that Mirror offers a way to get a similar experience at home without taking up all […]

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