Category Archives: brian singerman

Ritual raises $25M for its subscription-based women’s daily vitamin

In the era of #spirtual and #physical #wellness, everything needs to be Instagrammable, even dietary supplements. Ritual, a subscription-based service that charges customers $30 per month for shipments of its women’s daily or prenatal vitamins, has effectively tapped into that Instagram crowd. The company admits its social media strategy has been key to harnessing a cult following of wellness enthusiasts. Since it was founded in 2015, the business has sold 1 million bottles of vitamins; today, it’s announcing a $25 million Series B funding led by Lisa Wu at […]

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