Category Archives: branding

Verified Expert Brand Designer: Milkinside

Gleb Kuznetsov refuses to settle for less. After spending years leading product design for startups and corporate clients, Gleb started a boutique branding agency, Milkinside, that helps clients translate new technologies into useful products. Gleb and his team of experienced creators are committed to serving the end user, which is why they love taking products from zero to launch. Their services are expensive, partly due to their expertise in product development, motion graphic design and animation, but we spoke to Gleb about why Milkinside is more than […]

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Verified Expert Brand Designer: Phil Weiner

As a former entrepreneur turned independent designer, Phil Weiner gets the startup life. He often describes himself as a second co-founder for his clients, unafraid of 2AM phone calls and prepping pitch decks for investors. He’s a “full stack” creative director based in Oakland, CA with a passion for tackling cultural tension. Learn more about why design runs in his blood, his branding philosophy, and more. On his ideal client: “There are certain values that we have to have in line. The number one value is that […]

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Verified Expert Brand Designer: Base

Base coined the term “blanding,” but the international branding agency is anything but boring. With clients ranging from AI startup Rival Theory to e-commerce company Kidbox, Base leverages its broad portfolio of clients and designers from all around the world to help startups develop their individual personas. As they celebrate their 20th anniversary this year, we talked to Base Partner Geoff Cook about how the agency continues to evolve. On Base’s culture: “Base strives to have a profound cultural impact. Yes, we do strategy, and yes, we […]

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Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped companies ranging from Bitmoji’s early brand identity to Mozilla’s rebrand. We spoke to Ramotion’s CEO Denis Pakhaliuk about their iterative approach, his favorite branding projects and more.   Ramotion’s branding philosophy: “We are a big fan of starting small: designing a small package, releasing it and then iterating on top of that. So, founders need to […]

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Verified Expert Brand Designer: Mark Forscher

After leading design teams at Code and Theory, ABC News, and Newsweek Digital, Mark Forscher retired his managerial hat and decided to start his own creative studio called Under After in 2008. His natural interest in technology coupled with his background in branding and product design, makes him an obvious collaborator for founders looking to launch their company. We talked to him about his creative process, some of his favorite branding projects, and more.   Mark’s branding philosophy: “I understand that it can be a challenge for […]

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Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. Editor’s note: This guest post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate […]

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Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with. During a decade as the manager of the in-house design team at open-source technology company Red Hat, Chris Grams […]

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Startup branding: how much does it really cost?

[Editor’s note: This article is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with.] A brand is far more than logos and colors. A consistent brand identity not only communicates your company’s purpose and values to customers, but it also shapes your product development cycle and corporate culture. A branding project can help you figure out what and how to communicate your […]

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For Basecamp, brand identity and product development are all about the customer

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage companies by nominating a talented brand designer you’ve worked with.]   Basecamp, maker of project management and team communications software, is a company that does things differently. Co-founders Jason Fried and David Heinemeier Hansson reject outside investment, make no long-term goals, ignore KPIs and forbid working on weekends. They focus on keeping the workday focused, […]

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Tell us who designed your startup’s brand

Before people ever use or buy your product, they’ll interact with your brand. What does your company stand for? How is your product different? Branding is an often overlooked, but essential component of communicating your company’s values, connecting with potential customers and, ultimately, driving conversions.   But finding the right brand designer is hard. Depending on your budget, industry and scope, brand designer and brand agency services can vary widely. It’s a niche community, and brand designers who thrive in chaotic, fast-paced startup environments are rare. We’re […]

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