Category Archives: Brand Designers

Verified Expert Brand Designer: Ramotion

Ramotion is a remote branding and product design agency that has worked with Bay Area tech startups since 2014. While they typically do branding for funded, fast-growing startups, Ramotion has helped companies ranging from Bitmoji’s early brand identity to Mozilla’s rebrand. We spoke to Ramotion’s CEO Denis Pakhaliuk about their iterative approach, his favorite branding projects and more.   Ramotion’s branding philosophy: “We are a big fan of starting small: designing a small package, releasing it and then iterating on top of that. So, founders need to […]

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Verified Expert Brand Designer: Lake Buckley

In 2017, Lake Buckley turned down an in-house role at Patagonia to launch her freelance design career in a 400 sq. ft studio in Brooklyn, NY. Since then, the RISD-trained designer and art director has helped founders bring their mission-driven brand to life. We spoke with Lake about why she chose to become an independent designer, what makes a successful client collaboration, and what projects she’s most proud of (hint: one of them involves fig wasps). Why she likes working with founders: I think entrepreneurs are less […]

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Verified Expert Brand Designer: Mark Forscher

After leading design teams at Code and Theory, ABC News, and Newsweek Digital, Mark Forscher retired his managerial hat and decided to start his own creative studio called Under After in 2008. His natural interest in technology coupled with his background in branding and product design, makes him an obvious collaborator for founders looking to launch their company. We talked to him about his creative process, some of his favorite branding projects, and more.   Mark’s branding philosophy: “I understand that it can be a challenge for […]

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Verified Expert Brand Designer: Character

Character is celebrating its 20-year anniversary this year, and this SF-based branding and design agency has a lot to be proud of. Founded by Ben Pham, Tish Evangelista, and Rishi Shourie, Character has helped startups like Doordash, Glint, Molekule, and many others, launch their companies into the world. We interviewed co-founder Ben Pham about Character’s early days, their commitment to collaborating with mission-driven founders, and why relationships define who they are and what they do as a branding firm. On working with entrepreneurs: “When you have an […]

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Brand is more than meets the eye

Emily Heyward Contributor Share on Twitter Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their business idea and has led branding efforts for top companies such as Casper, Allbirds, and Brandless. Editor’s note: This guest post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate […]

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Verified Expert Brand Designer: Red Antler

In 2007, Emily Heyward, JB Osborne, and Simon Endres began their own entrepreneurial journey began and they left their corporate jobs to start a brand design agency called Red Antler. They not only believed in the power of branding to drive growth and scale, but they also wanted to work exclusively with startups. Since then, Red Antler has become an industry powerhouse designing and launching brand identities for companies, like Casper and Brandless, into the world. We spoke with Emily, Red Antler’s Chief Brand Officer, to learn […]

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Should you hire an in-house designer or a contractor?

Katherine Gustafson Contributor More posts by this contributor For Basecamp, brand identity and product development are all about the customer How to develop a brand identity system (like Intercom) Editor’s note: This post is a part of our latest initiative to demystify design and find the best brand designers and agencies in the world who work with early-stage companies — nominate a talented brand designer you’ve worked with. During a decade as the manager of the in-house design team at open-source technology company Red Hat, Chris Grams […]

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