Category Archives: bra

Lively raises $6.5M to bring its comfortable and inclusive lingerie to brick-and-mortar stores

Roy Raymond opened a little store called Victoria’s Secret, now one of the most popular lingerie businesses in the world, because he was embarrassed to buy lingerie for his wife in department stores. The brand was founded on the premise that men needed a safe space to buy lingerie for women and women needed a larger variety of sexy, angelic bras and other intimates to wear for men. But it’s 2018. Women, today, buy lingerie for themselves. They want to be comfortable and functional and beautiful all […]

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Online bra startup Harper Wilde raises $2 million in seed round

Harper Wilde has raised a $2 million funding round, which the company told TechCrunch it’s excited to use to not only build its workforce but to further its mission of providing women across the country with comfortable and empowering bras. College friends Jenna Kerner and Jane Fisher launched Harper Wilde together in 2017 to address the fact that shopping for bras is awful. From local outlet malls to expensive online retailers, Kerner and Fisher bonded over their frustration and disillusionment with uncomfortable and over-sexualized bras. “We had all […]

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