Category Archives: best practices

3 key secrets to building extraordinary teams

David Cancel Contributor Share on Twitter David Cancel is the CEO and founder of Drift. He is a five-time founder, two-time CEO, podcast host and best-selling author of Conversational Marketing. Follow him on Twitter @dcancel. Developing new technology, identifying product/market fit, creating a go-to-market strategy… When building businesses, these are the types of challenges entrepreneurs tend to spend the majority of their time thinking about (and talking about with other entrepreneurs). And it’s easy to understand why: These are challenges that entrepreneurs can tackle largely on their […]

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Nine lessons on how Niantic reached a $4B valuation

We’ve captured much of Niantic’s ongoing story in the first three parts of our EC-1, from its beginnings as an “entrepreneurial lab” within Google, to its spin-out as an independent company and the launch of Pokémon GO, to its ongoing focus on becoming a platform for others to build augmented reality products upon. The Niantic EC-1 It’s not an origin story that serves as an easily replicable blueprint — but if we zoom out a bit, what’s to be learned? A few key themes stuck with me […]

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How do you hire a great growth marketer?

Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing agency that trains you to become a marketing professional. He also writes at Julian.com. More posts by this contributor How do you hire a great growth marketer? How do startups actually get their content marketing to work? Editors Note: This article is part of a series that explores the world of growth marketing for founders. If you’ve worked with an amazing growth marketing agency, nominate them to be featured in our […]

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