Category Archives: basecamp

Remote workers and nomads represent the next tech hub

Amid calls for a dozen different global cities to replace Silicon Valley — Austin, Beijing, London, New York — nobody has yet nominated “nowhere.” But it’s now a possibility. There are two trends to unpack here. The first is startups that are fully, or almost fully, remote, with employees distributed around the world. There’s a growing list of significant companies in this category: Automattic, Buffer, GitLab, Invision, Toptal and Zapier all have from 100 to nearly 1,000 remote employees. The second trend is nomadic founders with no […]

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For Basecamp, brand identity and product development are all about the customer

[Editor’s note: This is part of a series we’re writing about branding for startups. Join our latest initiative to find the best brand designers and agencies in the world who work with early-stage companies by nominating a talented brand designer you’ve worked with.]   Basecamp, maker of project management and team communications software, is a company that does things differently. Co-founders Jason Fried and David Heinemeier Hansson reject outside investment, make no long-term goals, ignore KPIs and forbid working on weekends. They focus on keeping the workday focused, […]

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