Category Archives: baby products

Distinguished VCs back wholesale marketplace Faire with $100M at a $535M valuation

A slew of venture capitalists known for high-profile exits — Kirsten Green of Forerunner Ventures, Keith Rabois of Khosla Ventures, Alfred Lin of Sequoia Capital and Alex Taussig of Lightspeed Venture Partners — have invested in Faire (formerly known as Indigo Fair), a 2-year-old wholesale marketplace for artisanal products. A quick glance at Faire suggests it’s a combination of Pinterest and Etsy, complete with trendy, pastel stationery, soap, baby products and more, all made by independent artisans and sold to retailers. Faire has today announced a $100 million […]

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Jennifer Garner’s baby food company Once Upon a Farm raises $20M Series B

CAVU Venture Partners has led the $20 million Series B for Once Upon a Farm, which sells organic, cold-pressed baby food in 8,500 grocery stores in the U.S. The Berkeley-based startup was originally founded in 2015 by serial entrepreneurs Cassandra Curtis and Ari Raz. Today, it lists actress Jennifer Garner and former General Mills president John Foraker as co-founders, too. Both Garner and Foraker — who was the chief executive officer of the popular organic mac & cheese brand Annie’s Homegrown for more than a decade — joined the […]

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