Category Archives: aura

Emotional wellness startup Aura raises $2.7 million from Cowboy Ventures and Reach Capital

Aura, an app for emotional well-being, has raised a $2.7 million seed round co-led by Cowboy Ventures and Reach Capital, with participation from others. When Aura first launched a couple of years ago, its bread and butter was short, three-to-seven-minute meditations based on your current mood — be that stressed, anxious, happy or sad. Since then, co-founders Steve and Daniel Lee say the company has grown to a few million users. “We’ve since grown to become everyone’s emotional wellness assistant,” Steve told me. “We ask how people are […]

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