Category Archives: Augmented Reality

Openbook is the latest dream of a digital life beyond Facebook

As tech’s social giants wrestle with antisocial demons that appear to be both an emergent property of their platform power, and a consequence of specific leadership and values failures (evident as they publicly fail to enforce even the standards they claim to have), there are still people dreaming of a better way. Of social networking beyond outrage-fuelled adtech giants like Facebook and Twitter. There have been many such attempts to build a ‘better’ social network of course. Most have ended in the deadpool. A few are still around with […]

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Blippar is using AR to help customers find their way indoors

Remember the scene in Minority Report where Tom Cruz walks through the mall and thousands of holographic ads pop up around him? That reality may not be as far off as we thought. Blippar, the augmented reality startup that launched back in 2011, is today announcing the launch of a new product that would let retailers, airports, commercial real estate owners, etc. place augmented reality content across their space. The product is called the Blippar Visual Positioning System, and it uses computer vision and augmented reality to […]

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Enterprise barcode scanner startup Scandit raises a $30 million Series B

“Augmented reality for enterprise” is the sort of phrase that surely hits all of the right neurological pleasure centers for VCs. No surprise, then, that Scandit just raised a $30 million Series B, in a round led by GV (née Google Ventures) and NGP Capital. That joins a previous $13 million raise for the Zurich-based startup. We highlighted the company back in early 2017. At the time, its mission was focused on focused on weaning enterprises off of pricey proprietary scanning hardware — instead, its technology leveraged […]

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InkHunter heads to YC to build a try-and-buy tattoo marketplace

InkHunter, an augmented reality tattoo try-on app that was born out of a 48-hour hackathon back in the altogether gentler days of 2014, has bagged a place in Y Combinator’s summer 2018 batch, scoring itself the seed accelerator’s standard $120,000 deal in exchange for 7 percent equity. We first covered InkHunter in April 2016 when it had just launched an MVP on iOS and was toying with building a marketplace for tattoo artists. Several months and 2.5 million downloads later, InkHunter launched its Android app, having spent summer 2016 […]

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Octi raises $7.5M to create augmented reality that understands human movement

The team at Octi says it’s building a crucial piece of the augmented reality puzzle — the ability to understand the human body and its movement. Co-founder and CEO Justin Fuisz told me that most existing AR technologies (including Apple’s ARKit) tend to be “plane-based” — in other words, while they can make something cool appear against a real-world background, it’s usually on a flat surface, like a table or the floor. Octi, on the other hand, recognizes where people are in-camera, and it can use that […]

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This AR guppy feeds on the spectrum of human emotion

Indiecade always offers a nice respite from the wall of undulating human flesh and heat that is the rest of the E3 show floor. The loose confederation of independent developers often produces compelling and bizarre gaming experiences outside of the big studio system. TendAR is the most compelling example of this out of this year’s batch. It is, simply put, a pet fish that feeds on human emotions through augmented reality. I can’t really explain why this is a thing, but it is. It’s a video game, […]

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