Category Archives: Augmented Reality

Medivis has launched its augmented reality platform for surgical planning

After two years of development, Medivis, a New York-based company developing augmented reality data integration and visualization tools for surgeons, is bringing its first product to market. The company was founded by Osamah Choudhry and Christopher Morley who met as senior residents at NYU Medical Center. Initially a side-project, the two residents roped in some engineers to help develop their first prototypes and after a stint in NYU’s Summer Launchpad program the two decided to launch the company. Now, with $2.3 million in financing led by Initialized […]

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Asteroid is building a human-machine interaction engine for AR developers

When we interact with computers today we move the mouse, we scroll the trackpad, we tap the screen, but there is so much that the machines don’t pick up on — what about where we’re looking, the subtle gestures we make and what we’re thinking? Asteroid is looking to get developers comfortable with the idea that future interfaces are going to take in much more biosensory data. The team has built a node-based human-machine interface engine for macOS and iOS that allows developers to build interactions that can […]

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Facebook picks up retail computer vision outfit GrokStyle

If you’ve ever seen a lamp or chair that you liked and wished you could just take a picture and find it online, well, GrokStyle let you do that — and now the company has been snatched up by Facebook to augment its own growing computer vision department. GrokStyle started as a paper — as AI companies often do these days — at 2015’s SIGGRAPH. A National Science Foundation grant got the ball rolling on the actual company, and in 2017 founders Kavita Bala and Sean Bell […]

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Warby Parker dips into AR with the launch of virtual try-on

Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted to implement a virtual try-on feature on its website, but pulled the feature shortly after it debuted. The issue? With something like glasses, virtual try-on needs to be as close to reality […]

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Wanna Kicks, a new AR app from Wannaby, lets you virtually ‘try on’ your next pair of kicks

Wannaby, a startup out of Belarus that is building “AR commerce” experiences, has launched a beta of its latest app, which aims to make it easier to find the perfect sneakers. Dubbed “Wanna Kicks,” the iOS app uses augmented reality to let you “try on” various pairs of sneakers. You simply choose a pair of kicks from the list of 3D models, point your camera at your feet and — bingo — you’re now virtually wearing your chosen footwear. The effect is pretty instant and tracks reasonably […]

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Ubiquity6 acquires AR music startup Wavy

Today, Ubiquity6 has announced that it is acquiring Wavy, a small AR music startup founded last year. In a blog post, the Wavy team confirmed they’ll be joining the Ubiquity6 team and won’t be continuing their work on the Wavy app. “When we met the team at Ubiquity6, it became apparent that joining the team there would be a leap forward towards our shared mission of enabling creators to edit reality,” the post reads. Wavy’s app sought to give musicians an outlet to bring concerts into phone-based […]

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Daily Crunch: Nvidia breaks with tradition at CES 2019

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Nvidia launches the $349 GeForce RTX 2060 Nvidia broke with tradition and put a new focus on gaming at CES. Last night the company unveiled the RTX 2060, a $349 low-end version of its new Turing-based desktop graphics cards. The RTX 2060 will be available on Jan. 15. 2. Elon Musk’s vision of […]

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Daily Crunch: AR startups face an uneasy future in 2019

The Daily Crunch is TechCrunch’s roundup of our biggest and most important stories. If you’d like to get this delivered to your inbox every day at around 9am Pacific, you can subscribe here: 1. Magic Leap and other AR startups have a rough 2019 ahead of them  2018 was supposed to be the year where the foundation of AR was set to expand, but now it looks like momentum has been sucked out of the industry’s heavy hitters. 2. Sorry I took so long to upgrade, Apple  […]

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Pokémon GO creator Niantic closes $190M funding round

Mobile AR gaming startup Niantic has closed a $190 million round of funding according to newly filed SEC docs. The filing comes after a WSJ report last month suggested the company was in the process of closing a $200 million raise from investors, including IVP, aXiomatic Gaming and Samsung, at a $3.9 billion valuation. The round closed shortly after that report on December 20 according to the new documents. With the close of this round, Niantic has now raised more than $415 million to date. The startup’s […]

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Niantic reportedly raising $200M at $3.9B valuation

Pokémon GO creator Niantic is raising a $200 million Series C at a valuation of $3.9 billion, according to a report from Katie Roof at the WSJ. The round is expected to be led by IVP with participation from Samsung and aXiomatic Gaming. The upcoming raise would bring the company’s total funding to $425 million, according to Crunchbase. Niantic’s last round was raised at a $3 billion valuation. TechCrunch has reached out to Niantic for comment. The gaming startup, which has invested significantly in augmented reality technologies, is also […]

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