Category Archives: Augmented Reality

AR startup Blippar in danger of becoming a blip as shareholders fight over future funding

Blippar, the U.K.-based AR startup that raised more than $130 million, may be nearing the end of the road. The company has been burning through cash in a bid to pivot in search of a profitable AR business model, and now shareholders are in dispute over whether to throw Blippar any more money to aid that effort, according to a statement the company provided to TechCrunch. The company has been on the brink for a while now, but things have taken a hard turn in the past […]

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Phiar raises $3 million for an AR navigation app for drivers

Augmented reality is a very buzzy space, but the fundamental technologies underpinning it are pushing boundaries across a lot of other verticals. Machine learning, object recognition and visual mapping tech are the pillars of plenty of new ventures, enabling there to be companies that thrive in the overlap. Phiar (pronounced fire) is building an augmented reality navigation app for drivers, but the same tech it’s built to help drivers easily pinpoint where they need to make their next turn also helps them build up rich mapping data […]

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Banuba raises $7M to supercharge any app or device with the ability to really see you

Walking into the office of Viktor Prokopenya – which overlooks a central London park – you would perhaps be forgiven for missing the significance of this unassuming location, just south of Victoria Station in London. While giant firms battle globally to make Augmented Reality a ‘real industry’, this jovial businessman form Belrarus is poised to launch a revolutionary new technology for just this space. This is the kind of technology some of the biggest companies in the world are snapping up right now, and yet, scuttling off […]

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Genies brings lifelike avatars to other apps with $10M from celebrities

Genies is emerging as the top competitor to Snapchat’s wildly popular Bitmoji as Facebook, Apple, and Google have been slow to get serious about personalized avatars. Over one million people have customized dozens of traits to build a realistic digital lookalike of themselves from over a million possible permutations. When Genies launched a year ago after raising $15 million in stealth, it misstepped by trying to show people’s Genies interpreting a few weekly news stories and seasonal moments. Now the startup has figured out users want more […]

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How cities can fix tourism hell

A steep and rapid rise in tourism has left behind a wake of economic and environmental damage in cities around the globe. In response, governments have been responding with policies that attempt to limit the number of visitors who come in. We’ve decided to spare you from any more Amazon HQ2 talk and instead focus on why cities should shy away from reactive policies and should instead utilize their growing set of technological capabilities to change how they manage tourists within city lines. Consider this an ongoing […]

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Sneaker marketplace GOAT announces an AR-centric Black Friday giveaway

Black Friday giveaways have become a tradition for online sneaker marketplace GOAT. Today it’s announcing the details of this year’s campaign, which will be its first to incorporate augmented reality. Director of Communications Liz Goodno described this as “the largest digital sneaker event of the year.” The company says it will be offering more than 1,000 prizes, including sneakers like the Air Jordan 1 Retro High OG Shattered Backboard, KAWSx Air Jordan 4 Retro Black, Pharrell x BBC x NMD Human Race Trail Heart/Mind, plus curated sneaker […]

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Fantasmo pivots to scooter cameras that keep them off sidewalks

GPS is too inaccurate to tell if a scooter is being driven or parked in off-limits areas. But as scooter startups compete for permits from city governments, they need a way to prove their riders play by the rules. That’s where Fantasmo’s new scooter positioning camera comes in. The augmented reality mapping startup had been building the Camera Positioning Standard to give self-driving cars, robots and AR games a dynamically updated understanding of the real world around them. But now Fantasmo is focusing on the urgent use […]

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Spatial raises $8 million to bring augmented reality to your office life

Legitimate augmented reality use cases are hard to come by. Spatial, which dubs itself as a cross-reality platform, is launching today with $8 million in seed funding from iNovia Capital, Uber co-founder and Expa founder Garret Camp, Samsung Next, Joi Ito of MIT Media Lab, Mark Pincus and Andy Hertzfeld to bring augmented reality to enterprise customers. Spatial envisions its solution replacing tools like Google Hangouts, Zoom and the numerous other virtual workplace meeting apps. While many companies are focused on games and entertainment, Spatial is looking at how […]

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Upskill launches support for Microsoft HoloLens

Upskill has been working on a platform to support augmented and mixed reality for almost as long as most people have been aware of the concept. It began developing an agnostic AR/MR platform way back in 2010. Google Glass didn’t even appear until two years later. Today, the company announced the early release of Skylight for Microsoft HoloLens. Upskill has been developing Skylight as an operating platform to work across all devices, regardless of the manufacturer, but company co-founder and CEO Brian Ballard sees something special with […]

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Magic Leap buys mesh-computing startup Computes

Magic Leap has announced they are acquiring Computes, a decentralized mesh computing startup. Terms of the deal weren’t disclosed. From Magic Leap’s blog post: From the beginning, Chris Matthieu and Jade Meskill started Computes, Inc. based on the principle of enabling the next generation of computing. We believe Magic Leap is the perfect home to achieve this vision Why would Magic Leap want to get their hands on this company? Well, it’s no secret that building a “digital layer” on top of the real world is more […]

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