Category Archives: Augmented Reality

Digging into key takeaways from our 2019 Robotics+AI Sessions Event

Extra Crunch offers members the opportunity to tune into conference calls led and moderated by the TechCrunch writers you read every day. This week, TechCrunch’s Brian Heater and Lucas Matney shared their key takeaways from our Robotics+AI Sessions event at UC Berkeley last week. The event was filled with panels, demos and intimate discussions with key robotics and deep learning founders, executives and technologists. Brian and Lucas discuss which companies excited them most, as well as which verticals have the most exciting growth prospects in the robotics […]

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Harry Potter, the Platform, and the Future of Niantic

What is Niantic? If they recognize the name, most people would rightly tell you it’s a company that makes mobile games, like Pokémon GO, or Ingress, or Harry Potter: Wizards Unite. But no one at Niantic really seems to box it up as a mobile gaming company. Making these games is a big part of what the company does, yes, but the games are part of a bigger picture: they are a springboard, a place to figure out the constraints of what they can do with augmented […]

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The definitive Niantic reading guide

In just a few years, Niantic has evolved from internal side project into an independent industry trailblazer. Having reached tremendous scale in such a short period of time, Niantic acts as a poignant crash course for founders and company builders. As our EC-1 deep-dive into the company shows, lessons from the team’s experience building the Niantic’s product offering remain just as fresh as painful flashbacks to the problems encountered along the way. As we did for our Patreon EC-1, we’ve poured through every analysis we could find […]

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Talking the future of media with Northzone’s Pär-Jörgen Pärson

We live in the subscription streaming era of media. Across film, TV, music, and audiobooks, subscription streaming platforms now shape the market. Gaming and podcasting could be next. Where are the startup opportunities in this shift, and in the next shift that will occur? I sat down with Pär-Jörgen “PJ” Pärson, a partner at European venture firm Northzone, to discuss this at SLUSH this past winter. Pärson – a Swede who now runs Northzone’s office in NYC – led the top early-stage investor in Spotify and led […]

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Edgybees’s new developer platform brings situational awareness to live video feeds

San Diego-based Edgybees today announced the launch of Argus, its API-based developer platform that makes it easy to add augmented reality features to live video feeds. The service has long used this capability to run its own drone platform for first responders and enterprise customers, which allows its users to tag and track objects and people in emergency situations, for example, to create better situational awareness for first responders. I first saw a demo of the service a year ago, when the team walked a group of […]

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Alibaba acquires Israeli VR startup Infinity Augmented Reality

Infinity Augmented Reality, an Israeli virtual reality startup, has been acquired by Alibaba, the companies announced this weekend. The deal’s terms were not disclosed. Alibaba and InfinityAR have had a strategic partnership since 2016, when Alibaba Group led InfinityAR’s Series C. Since then, the two have collaborated on augmented reality, computer vision and artificial intelligence projects. Founded in 2013, the startup’s augmented glasses platform enables developers in a wide range of industries (retail, gaming, medical, etc.) to integrate AR into their apps. InfinityAR’s products include software for […]

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Medivis has launched its augmented reality platform for surgical planning

After two years of development, Medivis, a New York-based company developing augmented reality data integration and visualization tools for surgeons, is bringing its first product to market. The company was founded by Osamah Choudhry and Christopher Morley who met as senior residents at NYU Medical Center. Initially a side-project, the two residents roped in some engineers to help develop their first prototypes and after a stint in NYU’s Summer Launchpad program the two decided to launch the company. Now, with $2.3 million in financing led by Initialized […]

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Asteroid is building a human-machine interaction engine for AR developers

When we interact with computers today we move the mouse, we scroll the trackpad, we tap the screen, but there is so much that the machines don’t pick up on — what about where we’re looking, the subtle gestures we make and what we’re thinking? Asteroid is looking to get developers comfortable with the idea that future interfaces are going to take in much more biosensory data. The team has built a node-based human-machine interface engine for macOS and iOS that allows developers to build interactions that can […]

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Facebook picks up retail computer vision outfit GrokStyle

If you’ve ever seen a lamp or chair that you liked and wished you could just take a picture and find it online, well, GrokStyle let you do that — and now the company has been snatched up by Facebook to augment its own growing computer vision department. GrokStyle started as a paper — as AI companies often do these days — at 2015’s SIGGRAPH. A National Science Foundation grant got the ball rolling on the actual company, and in 2017 founders Kavita Bala and Sean Bell […]

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Warby Parker dips into AR with the launch of virtual try-on

Warby Parker is today introducing virtual try-on to let shoppers select a pair of frames and instantly see how they look. The tech was built on Apple’s ARKit, and the feature is only available to users on the Warby Parker iOS app on an iPhone X or later. Warby Parker, which launched in 2010, attempted to implement a virtual try-on feature on its website, but pulled the feature shortly after it debuted. The issue? With something like glasses, virtual try-on needs to be as close to reality […]

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